Family Names available for early adopters now!

Get a Family Name

Your keys, your identity

Private key:
Get a Family Name

Comparison with other naming/identity schemes

DNS
Traditional Social
ENS
Family Names
real ownership
some legal protections
no
yes
yes
censorship risk
moderate
high
unclear
low
privacy
low
low
unclear
moderate
discovery
no
yes
no
yes
first class, autonomous
yes
yes
no
yes
integrated and friendly ux
no
yes
no
yes
certificates
yes
no
no, but proofs possible
yes
verifiable proofs
no
no
yes
yes
individual friendly
no
yes
no
yes
maintenance burden
highest
low
moderate
low
usage fees
free for most
free
high
free for most
recurring fees
yes
no
no
no
transferable/tradable
yes
sometimes
yes
yes
native multisig
N/A
N/A
no
yes
technical flexibility
low
high
moderate
high
smart contracts interop
unlikely
unlikely
good
some

Real ownership

The degree to which your ownership is unconditional and resistant to seizure.

DNSsome legal protections

Some legal protections apply to your control of a domain. But many limitations and contractual clauses apply. The situation varies by jurisdiction and TLD.

Social Mediano

Your identifier can be taken from you at any time. Almost no legal protections apply.

ENSyes

Ownership is tied to holding the right private keys (or control over the owning contract). Your domain cannot be easily seized.

Family Namesyes

Ownership is tied to holding the right private keys (or control over the owning contract). Your domain cannot be easily seized.

Censorship risk

How likely is it that you will be censored or suppressed?

DNSmoderate

Not trivial to censor, but has happened numerous times in high-profile cases.

Social Mediahigh

Very easy to censor any user. Happens all the time.

ENSunclear

Unclear because ENS domains are not linked to any systems that see significant real-world use.

Family Nameslow

Family Social is designed from the ground up to minimize real-world censorship risk. The best in class.

Privacy

DNSlow

Very hard to buy a domain anonymously. If you do you risk losing it.

Social Medialow

You may be asked for ID. Social media platforms tend to leak a lot of data

ENSunclear

Unlcear because ENS domains are not used much.

Family Namesmoderate

Can be acquired in a private manner. Family OS is designed to be more private than regular apps or browsers. There isn't much leakage to 3rd parties since Family controls the entire stack.

Discovery

Whether or not mere possession of a domain/name helps you reach people

DNSno

You're on your own. Nobody's going to discover your domain unless you promote it somewhere, which is not easy.

Social Mediayes

Once you have a social media username you can easily communicate with other users.

ENSno

Same as DNS in this respect - you're on your own

Family Namesyes

Like traditional social media. Once you have a Family Name you can easily reach everyone else with a Family Name.

First class

Whether or not the naming system is completely independent in its technical choices

DNSyes

Yes. DNS was created independently from other systems.

Social Mediayes

Yes. Social media companies have complete control over technical design.

ENSno

ENS domains are an Ethereum smartcontract. Their architecture is handicapped by Ethereum's constraints. ENS has no control over the underlying platform

Family Namesyes

Family Names are Family's native naming scheme. The Family ledger was designed specifically to support this feature and will continue to adapt to the needs of Family Names.

Integrated and friendly ux

Is it easy to use for its intended purpose?

DNSno

Hard to use.

Social Mediayes

Super easy

ENSno

Hard to use.

Family Namesyes

Super easy

Certificates

Whether or not you can receive a certificate proving your ownership. Important for high-performance off-platform use.

DNSyes

yes

Social Mediano

no

ENSno

no

Family Namesyes

yes

Verifiable proofs

Can you obtain a cryptographic proof of your ownership that can be verified by others without trusting a 3rd party?

DNSno

No - not crypto based.

Social Mediano

No - not crypto based.

ENSyes

Yes.

Family Namesyes

Yes.

Invidividual friendly

Does the naming scheme put the individual first? Or does it force the individual to associate with some group?

DNSno

No. You have to choose a TLD.

Social Mediayes

You pick a username and that's it.

ENSno

No. All domains come with the .eth suffix for disambiguation because Ethereum has many different naming schemes. ENS is not Ethereum's official naming scheme.

Family Namesyes

You pick a Family Name and that's it. There are no suffixes. There are no alternative naming schemes on the Family platform.

Maintenance burden

How much effort is required to use it?

DNShighest

DNS records need some upkeep once in a while. Technical knowledge is required.

Social Medialow

Don't need to do anything - it just works.

ENSmoderate

Unclear??????????

Family Nameslow

Don't need to do anything - it just works.

Usage fees

Does it cost anything to utilize it?

DNSfree for most

Most people don't have to pay anything. Only the most highly trafficked sites may need custom DNS infrastructure.

Social Mediafree

Free for everybody.

ENShigh

The simplest changes to your domain will cost you a lot. Even if ETH moves to PoS you may still have to pay a few cents for each change.

Family Namesfree for most

Most people don't have to pay anything. Only the heaviest users may need to pay a small fee.

Recurring fees

Do you have to keep paying after the initial purchase?

DNSyes

Usually have to renew each year. If you forget to pay you lose your domain.

Social Mediano

No recurring fees.

ENSno

No recurring fees.

Family Namesno

No recurring fees.

Transferable/tradable

Can you sell or transfer to a different person?

DNSyes

Yes, you can sell your domain to others.

Social Mediasometimes

Social Media companies often prohibit selling or transferring your username.

ENSyes

Yes, you can sell your domain to others.

Family Namesyes

Yes, you can sell your Family Name to others.

Native multisig

Can your domain be secured by a trusted multisig mechanism?

DNSN/A

N/A - not crypto based

Social MediaN/A

N/A - not crypto based

ENSno

No. If you want your domain to be secured by multisig you'd have to create a mutlisig smartcontract to hold your ENS domain. Hard to use and potentially insecure.

Family Namesyes

Yes. Family Names support native multisig

Technical flexibility

How likely is it that the system will evolve over time to support cutting edge features?

DNSlow

There's no clear DNS leadership. The protocol is extremely old and hard to patch.

Social Mediahigh

Social Media companies tend to control the entire stack so it's easy to introduce changes.

ENSmoderate

Weak leadership. But the protocol is young and hardly used by anyone so changes are possible.

Family Nameshigh

Much like social media. Strong leadership model, strong control over the entire stack - easy to introduce changes.

Smart contracts interop

Can it interact with smart contracts?

DNSunlikely

Not crypto based.

Social Mediaunlikely

Not crypto based.

ENSgood

ENS domains are implemented via a smart contract themselves.

Family Namessome

Crypto based. But at this moment the Family platform does not support turing-complete smart contracts.